FitFlop Opens First-Ever Flagship Store at Wisma Atria

The day when I got the invite to the official opening of First-ever FitFlop Flagship store at Wisma Atria #01-31/32, I was in cloud 9!

As a woman, an image consultant and a lifestyle blogger, I am so in love with shoes and super excited to  check out the latest collection of this British ergonomic footwear label.

The FitFlop Autumn/Winter 2016 Collection

The FitFlop AW16 collection elevates everyday footwear into something utterly beautiful with the debut of their latest ergonomic technology, ANATOMICUSH, a super light single-density ergonomically shaped midsole engineered to deliver incredible comfort with soft curves.  Shaped to hug the contours of your feet, the seamless smart-spots and motion-empowering grid of flex-lines allow freer foot movement that maximises comfort with every step.

It was an awesome event with a huge turnout as everyone is excited to check out the collection.

Can you spot me in the photo?

See how animated I am talking to my new found friends.

FitFlop collaborated with Anna Sui for a collection that screams girlish and light hearted appeal.

 Work

Step into work with the wide range of office-smart covered shoes.  Weaving lush colours and tassel details into minimalist styles, the SUPERBALLERINA and SUPERSKATE will take you through the workweek effortlessly.

Tassel SUPERSKATE S$229

Leather SUPERBALLERINA S$209.90

Hot Stuff

Bringing out the best of both worlds with a playful combination of prints and textures, from metallic uppers, chunky decorative balls to crystals, the collection accentuates unique styles fit for days out and date nights.

RINGER Leather Toe-Post, S$149.90

ROLA S$179.90

Roxy Slide S$269.90

 Casual

Hit the beach or run errands on a rainy day with the waterproof SUPERJELLY range that comes in classic muted colours and a splash of vibrant prints by FitFlop.

SUPERJELLY S$119.90

SUPERJELLY Twist S$99.90

I love the Tassel SuperSkate!

OMG... It is so comfortable!

A photo with Gabriel from Bless Inc Asia.  He can take amazing photos by just using his iPhone!

 

Checking out other designs

Discussing with another blogger Maybeline on which pair of shoes to choose

We were all discussing which pair William, my blogger friend, should choose to bring home

ok I have decided on my pair of FitFlop which is the Tassel SuperSkate.  Thanks FitFlop for gifting this pair of shoes to me!

Just look at our happy faces!

 How can I miss the chance to take a photo with Mr Jonathan Gabler, Director of Spirit Sports Singapore, the official distributor of FitFlop.

 Mr Jonathan Gabler mentioned that the company is very excited for the expansion of FitFlop with the opening of the first ever standalone store in Singapore.  The focus is not just on ergonomic sandals but to a comprehensive line with many different styles.

The FitFlop AW16 collection retails from S$89.90 and is now available at the FitFlop Flagship store.

I will be back to grab more FitFlop cos they are so comfortable!  Visit the first-ever FitFlop Flagship store at Wisma Atria #01-31/32 today!

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Media Preview: ALDO Builds Momentum with its Fall 2016 Campaign #ALDOMOVESME

As an international leader in fashion footwear and accessories, Aldo takes a fresh approach to its visual identity through a unique creative direction for its Fall 2016 Campaign. Exploring the concept of movement, this innovative campaign contextualises footwear and accessories within fashion; building inspirational looks that allow consumers to get inspired and translate into their own personal style. Aldo’s new Fall 2016 Campaign will live across all brand touch points including advertising, online, mobile, in-store, and through #ALDOMOVESME social media programme. 

Movement, as translated through collage, drives the concept for #ALDOMOVESME Fall 2016 Campaign. In this bold, fashion-first concept, Aldo sought out top fashion photographer Mikael Jansson, and stylist Alex White, to bring the campaign to life.

As a social media influencer/blogger and image consultant, I was extremely happy to be invited by ALDO Singapore and Media Flair Communications to get an exclusive sneak peek of its Fall/Winter 2016 Collection on 4 August 2016.

As I was there early, I managed to grab a photo with the very elegant Sarah Audrea, Senior Brand Manager of Montreal Pte Ltd, which distributes ALDO.  She is such a sweet friendly lady who made me feel comfortable, even though I was the first one to arrive.

The good thing about arriving early in a media event is that myself and my personal lifestyle events photographer has a chance to take a lot of photos before the crowd arrives.

Sneak Appeal

Rock Steady and Ivy League Collections

High Ambition Collection... I love the boots!

New Victorian Collection

 I also had the chance to pose with Aldo's latest Fall 2016 collection...yeah!

Amazing colour!

How do you like my styling with Aldo sunglasses and hat? 

A bag which is great for work

Trying to act cool!

Lovely sneakers with chic ornaments

Clutch bag in chic hues such as bordeaux, black and gold

A bag big for everything

Photo with Cheryl from Media Fair Communications

Photo with Huiyu from Media Flair Communications

Trying on a shoe from the New Victorian Collection

A bag from For Now Collection

Check out these watches too!

Seeing my own reflection in my mirror with a bag from Get Busy Collection

Love the fact that Aldo has a corner for Influencers to try the products and take photos

I love this shoe which is a mix of high fashion x street style

Trying a new style with Aldo products. 

Aldo Fall 2016 collection was unveiled to a crowd of trendsetters consisting of top fashion editors, industry insiders, and digital influencers, at LUMAS Gallery – an art gallery that houses an eclectic mix of contemporary photography pieces. With more than 40 galleries all around the world, in cities including Berlin, London, Vancouver, Vienna, and Zurich, it was an ideal space to inspire, excite, and showcase Aldo’s Fall 2016 Collection.

Sarah did a media walk through when most of the guests arrive and she did an awesome job introducing the different collections.

Sarah showing Business Class Collection

Men are not left out too with ALDO Fall 2016 Men's Collection

Everyone was fascinated with ALDO Fall 2016 collection!

A photo with Kelly Poon, 潘嘉丽, a Singaporean Chinese singer who emerged from one of the Project SuperStar singing competition held in Singapore

Overall, it was a great media preview that builds very exciting momentum for ALDO with the latest collections that satisfy every consumers' needs and desires.

Aldo Fall 2016 Collection is now available at all Aldo stores with new arrivals on a weekly basis. Follow Aldo Singapore on Facebook and Instagram to learn more.

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