Sunday, May 29, 2016

iWhite Launches Its Innovative Range Of Teeth Whitening Solutions in Singapore

iWhite Launches Its Innovative Range Of
Teeth Whitening Solutions in Singapore


Clinically proven to whiten teeth by up to eight shades in just 20 minutes


I am a big fan of teeth whitening procedures even though my set of teeth is pretty decently white.  To me, your smile is very important because it really breaks the ice if two persons do not have much to talk about or do not have a common language.  As an image consultant, I always advocate the smile as a universal language that says, "Hey, I am friendly and want to be your friend!"

However, stained, dirty and yellow teeth will totally destroy the entire smile.  Lifestyle habits such as smoking, drinking coffee or wine can stain teeth and cause them to lose their natural beauty and health.

iWhite innovative range of whitening solutions available now!

I was extremely happy when I got to attend to the iWhite launch on 23 Mar 2016.  I could find out first hand how iWhite’s solutions can yield amazing results all in the comfort of the home!

The event started off with DJ Yasmin Cheng, before Mr Robin List took over the stage to explain more about iWhite innovative range of whitening solutions.


“White is not just a colour: It’s purity; it’s a lifestyle.” This is the business philosophy of iWhite, a Belgium-based purveyor of teeth whitening solutions under its parent company Sylphar NV.

I totally agree with this!

Listening attentively to the interesting information


Innovative hydrogen-peroxide free teeth whitening solutions 


With their debut appearance in 2012, iWhite’s range of products were among the first teeth whitening solutions in the market that do not contain hydrogen peroxide. A common ingredient in many teeth whitening solutions then, hydrogen peroxide is known to cause gum irritation, teeth sensitivity and in more serious cases, throat soreness. Excessive use can even cause damage to one’s enamel.   The Scientific Committee on Consumer Products has stipulated that a maximum concentration of 0.1% hydrogen peroxide is safe.

By jettisoning hydrogen peroxide in its composition, iWhite is able to launch teeth whitening solutions that are not only efficient but also 100% safe to use.  In the clinical study "Double Blinded Randomised Clinical Trial of a Teeth Whitening Product vs a Placebo", it was found that iWhite Instant Whitening Kit’s 20-minute treatment was capable of achieving up to 8 VITA shades of improvement. None of the participants reported any teeth sensitivity after the treatment. In fact, the general consensus was that the treatment felt “pleasant” and the taste was “good”.

Witten/Herdecke University’s results from the “Effectiveness of a Teeth Whitening Product VS a Placebo” study were also positive. All participants did not report any hypersensitivity and a majority of the participants saw visible results after using the iWhite Instant Whitening Kit. These results were assessed 24 hours after the initial 20-minute application, which means that the whitening effects do not disappear after one treatment and are still noticeable even after a day. 

iWhite Whitening Solutions

iWhite Instant Whitening Toothpaste ($9.90):
All-year-round protection against discolouration and plaque
iWhite’s toothpaste was rated the number one and most effective toothpaste in a March 2015 Norwegian consumer trial involving eight toothpaste brands. Fluoride, a marquee ingredient, strengthens and remineralises your teeth. Thanks to three other ingredients, the toothpaste also promises triple-action whitening:
  •       Absolutely safe for tooth enamel and gum, the PAP deeply whitens the teeth and also halts the growth of bacteria in the mouth, in turn inhibiting the growth of plaque.  A 30-day clinical study on PAP revealed the ingredient’s ability to effectively whiten teeth.
  •    Micro-purifying crystals remove surface discolouration and give the toothpaste an instant polishing function. Not only do they restore natural whiteness, they also enhance the colour.
  •       Polyphosphatic particles remove all stains quickly and effectively. The active substances give a direct whiter effect and protect the teeth from the formation of new plaque.

iWhite Instant Whitening Mouthwash ($10.00): Strengthen and whiten teeth at the same time
 The mouthwash contains blue covarine, which places an ultrathin film over the teeth’s surface during the rinsing action. Blue covarine alters the way light glints on teeth and gives an immediate visible white appearance. In addition, the ingredients Hexametaphosphate and PAP work in tandem to remove and prevent plaque.
The mouthwash dissolves discolouring substances without causing damage to the teeth or gums. It also deftly removes and prevents new plaque formation, giving you an instant bright smile. Flouride imbues it with a tooth-strengthening ability. Use the mouthwash daily to attain a set of teeth that is not just beautiful but also healthy.

iWhite Instant Whitening Kit ($49.90): Four easy steps to get instant results
Comprising of 10 prefilled, thin and flexible trays, iWhite’s instant whitening kit is designed for comfort, convenience and maximum performance in mind. Simply wear the tray for 20 minutes a day up to five consecutive days for truly astonishing results. In just four simple steps, you can achieve a set of beautiful white teeth.
  1. Brush teeth gently before each application.
  2. Remove the prefilled tray from the sealed sachet and place the tray in your mouth. Ensure that the gel is in contact with the teeth’s surface.
  3. Gently close your lips over the tray and carefully close your mouth.
  4. Remove the tray after 20 minutes and discard immediately. Gently rinse your teeth and gum with water to remove all residues.


All products will be available at Guardians and Watsons stores from 1st April 2016 onwards.
Go and grab a set to get brighter, whiter pearlies today!

Love,
Elaine Heng


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