Relaunch of Bang & Olufsen Showroom and Launch of B&O Play A1 and BeoSound 35

Relaunch of Bang & Olufsen Showroom and Launch of B&O Play A1 and BeoSound 35

Thanks to the wonderful Marketing and PR team from Bang & Olufsen South-East Asia, I was able to be one of the first few from the Media to take a closer look at the awesome sound systems and products during the relaunch of Bang & Olufsen showroom and launch of B&O Play A1 and BeoSound 35.

I am impressed with how Bang & Olufsen designed the showroom in such a way that it is oozing with class and coziness yet it is able to showcase the products in a homely comfortable environment.

This has got to be my favourite corner.  Just image lazing on nice plush sofa couch, watching your favourite TV programme on a TV that can turn to an angle, should you need to leave the couch.  Complementing this with an amazing sound system... I wish this is my house... just look at it!

Testing out B&O headsets cos I am very attracted to the asethetic look and I wasn't disappointed with the crystal sound quality as well.

Here comes the show stealer... 

The Launch of B&O Play A1

Designed for life on the go, the B&O PLAY A1 combines beautiful Danish design by award-winning Cecilie Manz, signature sound by Bang & Olufsen, a speakerphone for taking calls out loud and up to 24 hours of battery life that keeps the music playing long after most competitors have gone silent. 

B&O PLAY A1 comes with a beautifully contoured aluminium dome, which gives it a light and elegant appearance and forms a strong protective housing for the technologies within. The dome conforms seamlessly to the double moulded polymer base presenting a completely smooth and continuous surface. 

Signature sound by Bang & Olufsen

Building on more than 90 years of sound expertise, the B&O PLAY A1 sets new standards for portable Bluetooth speakers on sound dispersion, volume and bass characteristics.

Using a unique dedicated DSP algorithm with advanced high slope filtering, B&O PLAY A1 is able to create a spacious 360-degree soundscape. This provides listeners with the same beautiful sound experience wherever they are located.

Despite its compact footprint, measuring just 133mm x 48mm (5.2” x 1.9”) with a weight of only 600g (1.3 pounds), the speaker’s fully active, two way design using an aluminium cone mid woofer, a silk dome 3⁄4” tweeter and advanced DSP filtering will wow you with crisp, loud and clear audio.

Thanks to a new aluminium Cone Mid-Woofer using a powerful neodymium magnetic system and high peak power amps, the B&O PLAY A1 delivers a full range deep bass to as low as 40hz and enough stamina to keep the music playing for hours on end. 

24 hours of portable playtime

B&O PLAY A1 comes with a rechargeable 2200mAh Li-Ion battery that provides up to 24 hours portable playtime during everyday use. This industry-leading standard is delivered by the inventive amp control. The Adaptive Power Management makes it possible to feed the exact amount of power needed by the amplifiers - and only when they need it. This means the power supply changes dynamically for increased battery life. 

Speakerphone for business and pleasure

B&O PLAY A1 has a built-in speakerphone for taking calls out loud, and the patent-pending rimmed design on the speaker’s bottom edge enables the microphone to provide uniform 360 speech sensitivity. This enables the person listening to recognize voices perfectly, no matter where people are speaking in proximity to the microphone. 

Easy access to your favourite music

Pressing the circular connect button on the side of the speaker will reconnect the speaker to the last used device and instantly play the last song you heard. Going forward the connect button will receive updates to add even more functionality to the speaker. 

B&O PLAY A1 launches in Moss Green and Natural at suggested retail price of S$399. Both colours will be available at Bang & Olufsen Grand Hyatt Showroom 10-12 Scotts Road, Grand Hyatt Singapore, #01-05 Singapore 228211 from 9th May 2016. 

Introducing BeoSound 35:

The new all-in-one wireless music system for a wide staged sound experience at home 

The new all-in-one music system from Bang & Olufsen, BeoSound 35, looks just as beautiful and ethereal as it sounds.

BeoSound 35 offers an excellent and well-balanced sound profile designed to fill the entire room with a wide staged sound. It features an intuitive interface, distinct Bang & Olufsen design, several placement options, easy connectivity with mobile devices and integrated access to music streaming
services.

Perfectly balanced sound

The characteristic design of the BeoSound 35 presents a slim-line shape based on a light pentagonal structure with a front covered by black fabric – and an impressive one-metre wingspan. Still, the elegant proportions of the sound system allows it to smoothly blend in to any part of your home interior.
BeoSound 35 provides a perfectly balanced sound experience in a 180- degree angle from the speaker and spreads out across the room. The pentagonal shape of the speaker secures optimum sound regardless of how you place it – on the table or mounted on the wall at your preferred height and angle. 

All-in-one integrated music system

BeoSound 35 works as an independent music system with integrated access to TuneIn radio stations, Spotify and Deezer or whatever drive you have for your music collection.

BeoSound 35 features an intuitive, touch sensitive edge with essential function buttons found directly under the elegant OLED display. In fact, you do not have to be able to see the display when managing the BeoSound 35. The music system can be operated through your BeoRemote One or the BeoMusic App and will integrate seamlessly as part of a BeoLink Multiroom system in your home. BeoSound 35 also works with AirPlay, Bluetooth and DLNA based devices. 

Form follows function

The designers behind BeoSound 35 have struggled to make this high-end music system as light in its visual expression as possible. This is achieved through a design that is slightly thinner at the ends and this was possible due to the acoustic construction of placing the small treble drivers here. At the centre of the loudspeaker there is more volume, which is required for bass drivers. By this, BeoSound 35 is a true case of form follows function. 

BeoSound 35 is retailing at SGD 4,350, additional placement options are priced from SGD 150 onwards.
Available in Bang & Olufsen Grand Hyatt Showroom from April 2016.